2degrees and TBWA NZ have launched a new campaign showcasing how the telco fights for fair, for Kiwi businesses.
This campaign builds on 2degrees 10 year commitment to fighting for fair in the telco market and brings a renewed focus on the scale and breadth of the 2degrees business offering.
Telcos traditionally create real business customer testimonials and the 2degrees campaign disrupts this approach by bringing to life real business stories in the fun 2degrees emoji style. The SPCA was the first business story to go to air and The Body Shop and Fahey Fence Hire will follow this month.
The SPCA switched its mobile and broadband services to 2degrees two years ago and uses the network to support its day-to-day operations and to provide innovative ways to tap into much needed funding.
Says Dominique Leeming, GM marketing and fundraising: “As a charity, our focus is always on getting the most value we can from every dollar we spend. We really like 2degrees’ philosophy as a company and the fact that it was really open to supporting us with our ambitious technology plans at the same time as keeping our costs low.”
Says Shane Bradnick, chief creative officer, TBWA NZ: “When writing a 2degrees ad we always ask ourselves what won’t the ‘other guys’ do? This campaign lets us tell real business stories, unlike any other telco.”
Says Ben Wheeler, chief brand and insights officer, 2degrees: “2degrees is committed to fighting for fair for all Kiwi businesses and we offer all the products and tools they need to succeed, from Mobile, to Broadband, to Cloud PBX. We understand that running a business can be challenging and we’re committed to looking out for Kiwi businesses to help them grow and succeed.”
The 2degrees fighting for fair business campaign will roll out across TV, OLV, digital, OOH and radio.
Agency: TBWA Group NZ
Production and Post Production Company: Assembly & TBWA/BOLT
Sound Design & Mix: Factory Studios
Music: Boney M Daddy Cool