The biggest night on the New Zealand advertising industry calendar is fast approaching, with finalists in the 2019 Effie Awards announced today. Leading the pack is DDB New Zealand with 28 finalists followed by Colenso BBDO and FCB New Zealand with 20 finalists each.
Third on the list is Saatchi & Saatchi with seven shortlists followed by Special Group with five, Stanley St with four finalists and Clemenger BBDO Wellington, BC&F Dentsu, Contagion Media and OMD have scored three shortlists.
Other finalists include 99, Together and Big Communications, VMLY&R Wellington, Fuse and ANZ Bank.
Organised by the Commercial Communications Council with key partner TVNZ, the 2019 Effie Awards will be presented at a glittering ceremony at Eden Park, Auckland on 24 October.
This year, Effie’s will once again bring attention to long term success; campaigns that have gone beyond short term returns and created genuine lasting change for an organisation. A panel of 240 expert industry judges in Auckland and Wellington assessed entries in two rounds to select 100 finalists across 17 categories. Selections have also been made for the paper that deserves title of ‘The Hardest Challenge’ which will be announced on awards evening.
All Gold Effie category winners will also be eligible for the Grand Effie, which is awarded to the campaign that achieved the most extraordinary commercial result for its client. The winner will also receive $100,000 in TVNZ airtime, thanks to sponsor TVNZ.
This year’s Executive judging panel includes internationally recognised Global Head of Consumer Planning, Andrew Geoghegan from Diageo, UK, the world’s largest premium drinks company and home to brands such as Johnnie Walker, Guinness, Smirnoff, and Tanqueray. While in New Zealand, Geoghegan will be delivering a keynote address at the Annual Effectiveness Function on 11 October hosted by TVNZ. Register your attendance at email@example.com.
The other Executive judges for 2019 are:
– Kate Smith – Independent Strategist
– Regan Savage – Acting Chief Customer Officer & Marketing Director at Trade Me
– Nileema Allerston – Head of Business Brand and Comms at Vodafone
– Kamran Kazbalash – Head of Marketing & CX for PAK’nSAVE and Four Square
– Oliver Downs – General Manager of Marketing at Asahi
– Jodene Murphy – General Manager of Marketing at BNZ
– Kath Mitchell – General Manager of Trade Marketing at TVNZ
– Craig Irwin – Managing Director of Iri Worldwide
Tickets for the 2019 NZ Effie Awards, in association with TVNZ, can be booked through Eventfinda here.
Comms Council acknowledges commercial partner NZME, and sponsors Nielsen, Bauer Media, The Radio Bureau, Ooh! Media, facebook, Google and ICG for making the 2019 Effie Awards possible.