After just 21 months in business, New Zealand’s independent ad tech and creative agency We Are Frank has partnered with global marketing technology giant Amobee.
This local deal means that through Amobee’s data management platform, Frank advertisers will now have an independent, end-to-end advertising and data management platform across all channels, formats and devices.
Considered to be the world’s leading independent platform provider, Amobee provides brands, agencies and broadcasters with advertising solutions for the converging world. Amobee’s platform provides end-to-end campaign planning, management and optimisation across TV, digital and social media. It provides marketers with streamlined, advanced media planning capabilities powered by in-depth analytics and proprietary audience data.
We Are Frank CEO Benjamin Searancke says the deal is a coup for the advertising technology market in New Zealand.
Says Searancke: “We are a local and independently owned business that have been looking for the right partner to deliver our digital creativity to the market. Our goal is to efficiently integrate creative, technology and media to drive better results.
“We Are Frank believes digital advertising needs to be better, locally relevant, experiential and fun. Partnering with Amobee will help us take what we believe to be better user experiences to the NZ market with scale and precision.”
Amobee head of commercial and trading, Josif Zanich says that by combining the strength of Amobee platforms and data with We Are Frank’s people and creative digital expertise, there is no better time to launch such a partnership in New Zealand.
Says Zanich: “Ben and his team have done an incredible job so far and solidifying this partnership recently was an easy decision for us. By partnering with such a well-regarded creative and digital agency as We Are Frank, This deal will allow advertisers in the New Zealand market to access world-class data and technology coupled with best in class creative strategy.
“We work with the largest brands and agencies both across Australia and globally and have now seen incredible uptake in the New Zealand market through We Are Frank. With the power of the Amobee platform behind the We Are Frank brand, the combination will be sure to make an impact.”
Amobee is a wholly-owned subsidiary of Singtel, one of the largest communications technology companies in the world, which reaches over 675 million mobile subscribers. Amobee operates across North America, Europe, Middle East, Asia and Australia.