AA Insurance is launching its new campaign, titled Dinosaur vs Unicorn, as part of its successful Live a Little Freer platform. In a mystical clash of fantasy and reality, DDB New Zealand has teamed up with AA Insurance to create a campaign that moves away from feeding the insurance fear.
The campaign by DDB New Zealand rises above product offers and playfully communicates AA Insurance’s role in covering the things people care about, so Kiwis can live free from worry about what could go wrong.
The debut spot follows a juvenile T-rex as she stalks her otherworldly unicorn prey around a family home. Bumping and bashing about, the playful chase narrowly misses precious objects. Towards the end of the spot, the two characters reveal their true identity… a father and daughter living out a fantasy, embodying the idea of Living a Little Freer thanks to AA Insurance.
Says Gary Steele, executive creative director at DDB New Zealand: “The objective of Dinosaur vs Unicorn was to stray from the standard rhetoric around insurance, and act as a reminder that the best moments in life occur when you embrace the chaos and enjoy the moment, which is only possible when you know you’re insured.”
Melodie Vickars, brand and marketing manager for AA Insurance, says this next wave of the Live a Little Freer campaign perfectly encapsulates the life AA Insurance is hoping to shape for its customers.
Says Vickars: “AA Insurance is here for all New Zealanders, providing them with the cover they need to help them live their best lives. I think this campaign really communicates that.”
The Dinosaur vs Unicorn TVC will roll out in 45”, 30” and 6” spots, supported by cinema, digital, radio and social.
Client credit: AA Insurance
Head of Marketing and Distribution: Richard Park
Brand and Marketing Manager: Melodie Vickars
Marketing Manager: Catherine Dilly
Brand and Marketing Team Leader: Charles Tatham
Agency credit: DDB New Zealand
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Gary Steele
Creative Director: Ben Pegler
Art Director: Julia Ferrier
Copywriter: Renee Bryant
Lead Business Partner: Kate Lines
Senior Business Director: Lucy Paykel
Senior Account Manager: Sam French
Chief Strategy Officer: Rupert Price
Planning Director: Thinza Mon
Carina Egelhof: Lead Digital Strategist
Agency Executive Producer: Judy Thompson
Senior Agency Producer: Claire Colohan
Production Company: Good Oil
Executive Producer: Mark Foster
Director: Adam Gunser
Post Production Company: Alt.VFX Australia
Sound Design: Craig Matuschka, Liquid Studios
Music Licensing: Jonathan Mihaljevich, Franklin Rd