Eyeota, a leading audience technology platform enabling the intelligent use of data, has today announced the expansion of its offering in Oceania by partnering with New Zealand-based DOT Loves Data, a data company that joins the dots between data science, marketing, and business strategy to develop data analysis products.
DOT Loves Data’s product, Segmomento, is a dynamic, real-time behaviour and socioeconomic data-driven tool that produces audience segments representative of the entire New Zealand population.
Eyeota is currently the only audience technology platform to offer Segmomento audience segments for use in programmatic targeting. This partnership will further enhance the global Eyeota Audience Marketplace which currently offers more than 4 billion unique profiles to help advertisers and marketers identify and target quality audiences for their campaigns. Eyeota is the leading source for audience targeting data in New Zealand and Australia.
Says Jason Wells, managing director at DOT Loves Data: “We are excited to work with Eyeota as it provides an alternative way to operationalise Segmomento, and the opportunity to tap into a previously inaccessible market.”
DOT Loves Data data sources include public and third-party proprietary data such as the New Zealand Census, Ministry of Education and more. Brands and advertisers will be able to access dynamic audience segments that change as their customers change, and ensure the right message reaches the right person, at the right time.
Says Aaron Jackson (pictured above), managing director of international, Eyeota: “Our partnership with DOT Loves Data is a critical step in expanding our solution for advertisers in the New Zealand market who are looking to accurately identify audiences based on socioeconomic variables. We have seen strong demand this year from advertisers in the Oceania region for demographic-focused segments, such as Parents, Retirees and Affluent audiences. This partnership further expands our solution to the New Zealand market and provides marketers access to dynamic real-time and relevant audiences like never before.”