An innovative campaign for T&G Global’s Orchard Rd Fruit brand created by New Zealand Independent Lachlan McPherson & Friends with Seed Advertising has been named National Winner for Small Budget Marketing at the 2019 Australian Marketing Awards.
Each year the awards showcase brands, stories and accomplishments from innovative and effective marketing practices.
The Orchard Rd campaign deployed social media, in-programme brand integration, integrated magazine and real-time precision-targeted mobile digital to achieve 77% sales growth on the previous year.
Says Narendra Prasad, general manager, AMI: “AMI’s Awards showcase marketing excellence. This year there were over 200 entries and 120 judges who undertook the challenging task of individually reviewing and determining the winners. The awards highlight the successes of individuals and teams who have produced insightful campaigns and innovative leadership to a high standard.”
Says Cecilia Flores Paez, global brand portfolio manager for T&G Global: “We are thrilled to be recognised in Australia for the launch campaign of our Orchard Rd brand. The insights and recommendations provided by the team were very valuable and they jumped on the challenge of making a small budget go further via precision marketing. As a result, we achieved great sales, targeted store activations and great shopper engagement which cemented our presence on supermarket shelves. We are now implementing the same approach in other countries as we expand the brand globally.”
Says Lachlan McPherson, agency founder, L&F: “T&G Global value fresh thinking and are continually developing new ways to grow and thrive in markets all around the world. It is exciting to see our creative collaborations receiving recognition as well as sales results.”
See the full AMI Awards list here.