99 has launched the latest instalment of ‘Wear it Your Way’ for Kiwi Property’s Sylvia Park. This is the third iteration in an ongoing platform designed to showcase the fashion offering at Sylvia Park.
The campaign also showcases 99’s inhouse capabilities, including original music composition and rapping, retouching, production, and motion graphics to bring the flat imagery to life. Illustrations and photography were the final collaborative elements in this unique and impactful execution.
Says Jo Allen, marketing manager at Sylvia Park: “The expertise at 318 Richmond Road allowed us to expand our creative exploration breathing new life into the Wear It Your Way platform and helping us continue to turn up in fresh and interesting ways.”
The Spring/Summer campaign appears on a multi-tiered level of mediums and continues the shift for Sylvia Park into a highly credible fashion destination.
Says Mick Stalker, executive creative director at 99: “The work is another great testament to the inhouse capabilities here at 99. The team continue to push the execution and find creative ways to take the work to new and interesting places.”
Client: Kiwi Property – Sylvia Park
Creative Agency: 99
Photography: Simeon Patience
Media: The Family