To highlight the fact that Cartel Media, previously Outdoor Media Group (OMG) can get brands into places that no other media can, Cartel recently created personalised posters for Effies finalists and popped them up in the bathrooms at the awards at Eden Park.
The following day Cartel then followed up with personal drop-offs to agencies with deliveries of No Ugly (a beverage designed to help cope with the morning after the night before) and a personalised note of congratulations.
A good number of the agencies have been in touch with Cartel to say thanks for thinking of them, indicating that the campaign hit the spot.
Says a spokesperson from Cartel: “We’re CARTEL Media. And we are where your audience loves to be. Whether it’s working out in the gym, having a pint at the pub, playing indoor footy with mates, or hitting a favorite holiday spot. CARTEL have advertising options that span many different lifestyles. With a nationwide selection of permanent and pop-up ad spaces, we specialise in getting brands in front of any target audience when they are at their most relaxed and receptive, at their favourite place away from home.
“How do we do it? With connections.
“Previously known as Outdoor Media Group (OMG), our team have decades of experience and have developed an exclusive network of partners that includes hundreds of gyms, sports clubs, bars, stadiums, and event venues the length of the country. Over the years we’ve worked tirelessly to develop unique advertising opportunities that work for our partners, their audiences, and our clientele.
“We also know that clever advertisers are by nature curious of new spaces, new contexts, new conversations that they can engage with their audience. The kind not available in market, and that’s where CARTEL are different; if we don’t have a current solution to reach your audience in at right place and at the right time we’ll find a way of doing it – like we did during the Effie Awards.
“In an age where targeting and context is everything CARTEL work quietly behind the scenes to get brands in to places no other media can.”