Wattie’s Burger Sauce launches new campaign via The Business Marketing Group

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Wattie’s Burger Sauce launches new campaign via The Business Marketing Group

Wattie’s Burger Sauce – they say it’s probably the greatest thing to happen to burgers since fries and soda – and to promote its new range, Wattie’s has launched a new campaign via The Business Marketing Group.


Wattie’s has taken to large OOH, transit and social media/digital – demonstrating the sheer irresistibility of their new range.

For many years, burger sauce had been the secret ingredient used on some of the world’s greatest burgers, however, few people outside of the burger industry knew they existed.

Wattie’s Burger Sauce range changes that.
Since hitting the supermarket mid-October they’ve become an overnight culinary sensation, flying off supermarket shelves. It turns out that Kiwi burger lovers can’t resist them – and neither it seems can their burgers.

Released just in time for summer, there are three flavour burger sauces to choose from: Chipotle & Green Jalapeno; Smokey Bacon; and Classic.

Client: Wattie’s
Tina Wong – Communications Manager
Sherri Zhou – Group Marketing Manager
Amy Vu – Marketing Manager
Jade Seaton – Marketing Activation Manager

Agency: The Business Marketing Group
Craig Farndale – Creative Director
George Sim – Client Services Director
Oliver Garside – Social Media Manager
Sarah Hough – Senior Producer
Ross Davies – Senior Designer
Sarah Kersten – Senior Designer
Photographer – Simeon Patience
Retouching – Jason King – SixtyFour

Media Agency – Starcom Media
Kim Gribble – Business Manager
Sarah Milligan – Media Assistant