Hellers is the meal solution for unexpected situations in first campaign from YoungShand


Hellers has just launched a new campaign via YoungShand, the first since the agency picked up the business in early August following a competitive pitch.


The new campaign, ‘There’s a Snag’, celebrates the iconic Kiwi brand as the meal solution to even the most unexpected situations. Leigh Hart, who’s synonymous with the Hellers brand, is seen in a new light while still bringing the laughs and meat puns Kiwis have grown to love.

Says Christine Cash, CEO, Hellers: “YoungShand delivered on the partnership approach and strategic thinking we were looking for during the process, and ultimately that’s what secured them the business. Hellers is an iconic NZ brand, and we needed our new campaign to step up the affinity for the brand as well as communicate our broad range of products. YS has absolutely delivered on our objectives with the first campaign.”

Says Emma Dalton, client service director, YoungShand: “We’re thrilled to announce this new partnership and share what we’ve been working on over the last few months with Christine, Brydon and the team at Hellers.”

Says Scott Maddox, creative director, YoungShand: “It’s been great to work alongside the Hellers team to refresh and reimagine this iconic Kiwi brand. Leigh is sure to have Kiwis stocking up their fridges in preparation for any unforeseen snags.”

The launch ad will be followed by a series of 15” spots showcasing the new products that Hellers has been cooking up:

Says Brydon Heller, marketing manager, Hellers: “The YoungShand team have been great to work with and have already delivered a large body of work for us. We look forward to creating more great work together.”

Client – Hellers Limited
CEO – Christine Cash
Marketing Manager (Brand) – Brydon Heller
Marketing Manager (Commercial) – Sara Holmes

Agency – YoungShand
Creative Director – Scott Maddox
Creative Director – Anne Boothroyd
Senior Writer – Angus Hennah
Client Service Director – Emma Dalton
Strategy Director – Jesse Kelly
Agency Film Producer – Esther Watkins
Designer – Ryan Overeem
Media Account Director – Kathleen Gunther
Media Planner – John Waltmann/ Madison Rouse

Media Agency – Rocket Media
Strategy Director – Gareth O’Connor
Business Director – Toni Steiner

Film Company – Film Construction
Director – Perry Bradley
Executive Producer — Ivan Barge
Post Production – Toybox
Sound Studio – Liquid Studios
Photographer – Alex McVinnie