Integrated creative agency Crave Global has created a summer brand awareness drive for Bombay Sapphire that encourages consumers to explore their inner creativity.
The Creations Worth Naming campaign inspires gin fans to invent and name their very own signature G&Ts, using a selection of carefully chosen garnishes and flavoured East Imperial tonics.
Activations include the transformation of The Glass Goose in the CBD and Bedford Soda & Liquor in Ponsonby into beautiful urban Bombay Sapphire-inspired retreats, to put a new twist on the gin garden. Additionally, both bars will offer three mouth-watering Bombay and Tonic serves, designed exclusively by expert mixologist Frankie Walker.
Those attending the pop-up gin gardens between now and 20 December will also have the opportunity to try Bombay Sapphire’s distinctive blue, edible gin-infused paint, with both bars confirmed as the very first stockists.
Says Daniel Hopkirk, managing director, Crave Global: “Gin is hugely popular right now, however, it is a competitive market with lots of brands vying for the attention of NZ gin fans. We have relished the opportunity to work with Nicola Fenwick and her team at Lion to encourage drinkers to curate their very own signature Bombay Sapphire and Tonic creations to assist in driving brand love through creative ownership. We are confident that Auckland gin lovers will rise to the challenge and invent some fantastic concoctions that are so good, they are worth naming.”
Says Nicola Fenwick, senior brand manager, Bombay Sapphire: “Bombay Sapphire is a distinctive, premium brand with creativity at its heart, and this campaign really taps into that. We were excited by Crave Global’s response to the brief, which tasks consumers with becoming the creator. The Creations Worth Naming campaign is a celebration of creativity and we hope that experimenting with our edible paint and exotic garnishes will engage gin lovers this summer in a fun and unique way.”