AA Home appoints Sneakers as media agency

Independent media agency Sneakers has been appointed the media agency for AA Home, effective immediately.

AA Home commercial manager Bek Wall says they have a strong connection with the agency who were awarded the business without a pitch: “Sneakers clearly understands our brand and business needs. We have been very impressed by the thoughtful and strategic approach, as well as the creative media thinking so far from the Sneakers team. We are thrilled to have found an agency who we have an instant rapport with, and who can work alongside us in true partnership.”

AA Home Response is a joint venture between the AA and AA Insurance, extending the AA brand into the home. The service connects people with expert and reliable AA Home tradespeople, 24/7, 365 days a year, for those things that go wrong around the house.

Sneakers managing partner Elaine Gibbons says the agency is ecstatic to be working with a brand loved by so many Kiwis: “AA Home truly is the ideal client. They have the best team, an excellent product, and it is an amazing brand, trusted by millions of Kiwis. We are very honoured and excited to have this opportunity to work together.”

(Pictured L-R: David Parker, Elaine Gibbons, Eddy Whatt)