Saatchi & Saatchi has launched a new Kiwi skincare brand Okana, with a brand campaign “The Joy of Less” that will run across print, digital and radio. Saatchi & Saatchi has also created a website for the entirely e-commerce business www.okana.co.nz.
Okana products use high-quality, natural ingredients to simplify the daily skincare routine. Using fruit, vegetables and natural oils, they create skincare products so healthy, you can actually eat them. “The Joy of Less” encapsulates Okana’s philosophy of simplified skincare that gives your skin only what it needs and nothing it doesn’t.
Founder Vibs Amin, created the all-natural brand after life-long skincare problems that were exacerbated by chemical-based skincare ranges. This led her to create her own skincare range from her kitchen table, a home-based family enterprise, that has rapidly grown into a hugely successful online beauty business.
Says Toby Talbot, CCO, Saatchi & Saatchi: “Vibs’ story was incredibly inspiring to us. The fact that she created these formulas herself and already has a significant following suggests that this is going to be a great success. Okana is a classic story of Kiwi ingenuity and we’re proud to support them on this incredible journey.”
Says Amin: “We’re so happy with how Saatchi & Saatchi has captured the essence of the brand and we’re excited to see what comes next.”
Creative Agency: Saatchi & Saatchi New Zealand
Production Company: Match Photographers
Photographer: Aaron McLean
Stylist: Fiona Smith
Retouching: Studio SixtyFour
Audio: The Coopers