Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Luis Paulo Gatti, senior creative at BBDO Berlin.
Winner: McDonald’s ‘Archie the Reindeer‘. I really liked the style of animation and the proposal of the movie to play with the imagination of children at this time of year. Very cute and I believe many families will like it as well. READ ON…