Sweetshop New Zealand is the country’s only company to have work on the first-deadline shortlist for The One Show 2020 global awards, according to The One Club for Creativity.
Sweetshop in conjunction with Colenso BBDO, has scored two shortlisted entries for DB Export ‘I’m Drinking It For You‘ in the Moving Image Craft category.
Entries making the first-deadline shortlist advance to the final round of judging in March. The One Show 2020 finalists list will be announced in April in lead up to the The One Show awards ceremony in May during Creative Week.
Introduced four years ago, The One Show early entry system benefits all parties involved in the process, including creative teams who submit entries, agency management responsible for awards budgeting, and judges who review the work in batches as it comes in.
Says Kevin Swanepoel, CEO, The One Club for Creativity: “By submitting work when it’s fresh and top-of-mind, creative teams can more easily access materials while they are readily available and capitalize in real time on the work’s industry buzz. Agency management also gains a budgeting advantage by spreading awards spending over a 12-month period across two calendar years.
“From a judging perspective, the work is reviewed when it’s fresh and still topical, and jury members can give it greater attention because they’re reviewing smaller batches of entries.”
The complete list of The One Show 2020 juries can be viewed here.