Kennards Hire hunts down the toughest of tradies in new campaign via Enigma, Australia

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Kennards Hire has today released a number of job ads, sharing with New Zealand what is needed to take on the position of New Zealand’s toughest Trade in a new campaign developed by Australian agency Enigma.


The job ads campaign shines a light on the tough conditions that tradesmen and women across New Zealand work in day-in, day-out. Job ads call out requirements such as ‘enduring hot summer afternoons, ‘facing heavy scrutiny by clients and neighbours’, and being ‘roped into doing cashies on Sundays for distant relatives.’

Breaking down the ‘mullet wearing’, ‘energy drink consuming’ construction trade clichés, Kennards Hire wants Tradies to know that they understand the often grueling environment they have to put up with and know how they can help make their job easier.

Says Lara Galvin, head of marketing, Kennards Hire: “Every day we hear from Tradies how tough a work site can be. The heat, the rain, the physicality of the job, the constant changes of client briefs…it’s not easy.”

Far from a standard 9-to-5 office job, Tradies have one of the most physically challenging gigs around – regardless of whether they are a skilled chippie, sparkie, landscaper or plumber. And Kennards Hire wants to know which of the trades thinks they should have the title of the toughest.

Says Galvin: “It’s pretty clear to us that if you were looking through the ads, you definitely wouldn’t be applying for one of these jobs.”

If you think your trade is New Zealand’s toughest you can vote by completing the online poll with your name, email and your vote for the toughest trade.

To let Tradies know they are appreciated for the hard work they do in the rain, sun and sh*t, Kennards Hire is rewarding all Tradies with 20% off selected products.

To find out more about this campaign visit

Enigma – Creative
Film & Television Agency – Videography
Fuel – PR
Multi Media X – digital and search
Hatched Media – AU media buy
MediaR – NZ media buy