Abel and open for business: Nicole Hetherington and Simon Fowler officially launch creative consultancy

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Abel and open for business: Nicole Hetherington and Simon Fowler officially launch creative consultancy

Abel creative founders Nicole Hetherington and Simon Fowler are pleased to officially launch their creative consultancy to the market, after working behind the scenes establishing the company for the past 6 months.


With a model that allows them to work faster and more flexibly as an extension of like-minded businesses; partnering directly with production companies, marketing teams, PR and design agencies. Already the two are making a name for themselves collaborating on strategy and creative thinking.

Says Hetherington, Abel co-founder and creative partner: ​“Over the last year we’d spoken to a lot of clients and creative partners and heard similar things. Our offering enables us to cut to the chase on every project, unlock more of our skillset, as well as the skills of our wider circle. It means less overheads and more direct relationships with makers and marketers. And so far we’ve been truly humbled by all of the positivity and support that has come our way.”

In their time since launching, Abel has secured projects with iconic brands like Macquarie Bank, Marley Spoon and Google, as well as partnering with industry leaders like Heckler, Houston, Warren and Chilli Marketing.

Says Imogen Harper, global head of brand for Marley Spoon and Dinnerly: “Working with Abel has been a breath of fresh air. They’ve picked up two challenging briefs with short time frames and they’ve quickly distilled insights and delivered exceptional creative ideas. Instead of feeling like an ‘old school agency’ they feel like a part of our team, working with us to bring together creative expertise with business performance.”

Says Fowler: “Nicole and I have worked at some fantastic agencies, with some incredible talent – along the way picking up what we think works best for our individual style as a creative business. Anyone who’s worked with us knows Nicole and I are pretty different – which we think brings a new, refreshing creative dynamic to more clients in both Australia and New Zealand. We’re both really excited about what 2020 has to offer – starting with our new office on Manly beach.”

The creative team, originally from New Zealand, have been creating effective and awarding winning work together for over 13 years. Honing their creative offering and business development skills from their time at Y&R, Ogilvy, Havas Worldwide, BMF and WiTH Collective. Their achievements are globally recognised across Cannes, D&AD, Clio, LIA, Axis and Award Award to name a few.

Learn more about Abel and get in touch with Hetherington and Fowler at ​CreatewithAbel.com.