Kiwi life and health insurer Partners Life appoints Special Group as new creative agency

Life and health insurer Partners Life has appointed Special Group as its new creative agency.

Partners Life is proudly a Kiwi operated company, and like Special Group, began as a humble start-up with big ambitions.

Today, Partners Life is a recognised industry leader in life and health insurance and has become the fastest growing life insurer in New Zealand.

Partners Life is on a mission to reduce the under-insurance gap. Millions of Kiwis remain either un-insured or severely under-insured. New research commissioned by the Financial Services Council (FSC) has revealed the high number of New Zealanders that are underinsured when it comes to their lives, their incomes or suffering a major illness.

Partners Life challenges Kiwis to own their risk by protecting Kiwi families and businesses.

Partners Life chief commercial officer Tony Arthur says Partners Life has built success through building partnerships. The company aims to be “the champion of independent advice” in New Zealand.

Says Tina Morgan, senior brand manager, Partners Life: “We are very excited to be working with the team at Special who will help us evolve our brand work and continue to disrupt in our competitive insurance landscape. We were impressed by Special Group’s obvious market-leading strategic and creative thinking. They are also a proud independent company taking on the world, and that resonated with us.”

Says Tony Bradbourne, co-founder and CEO, Special Group: “Partners Life has a unique tone of voice in a category that often doesn’t have much of one. They are also passionate and driven people and we love that.”

Says Storm Day, head of client service, Special Group: “We are delighted to be working with the wonderful team at Partners Life and couldn’t be more excited about developing a partnership, and building the brand that Kiwis trust their lives with.”

Previously Partners Life have worked with Assignment and VMLY&R.