Bestads Six of the Best Reviewed by Adam Chiappe and Matt Saunby, creative founders, 2050 London

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judges are Adam Chiappe (right) and Matt Saunby (left), creative founders of new agency 2050 London.

BEST TV
Winner: Skittle Dips ‘Yogurt Boy‘. Some pretty BIG ads here to choose from. Epic budgets, epic time lengths, epic casting. But for us, the most epic was just 40 seconds and a cast of three. We loved this spot, watched it five times and found something new to laugh at every time. Brilliantly cast, brilliantly directed and brilliantly original.

Client: “So my consumer is a spoilt, entitled, unlikeable brat, who has a lack of respect for his older employee and is mentally bullying him. My product is depicted by a grotesque, monstrous, wheezing abomination hidden in the cellar. And we are filming it in a very unnerving manner like The Shining. And you say this is going to be funny, and sell product?”

Brilliant clients, working with brilliant agencies get brilliant work.

Runner up: Australian Lamb ‘Lambalytica‘. Fusing Cambridge Analytica with lamb is a tasty idea. But it would need more than mint sauce to have beaten Skittles. READ ON…