Following a period of sustained business growth, Colenso BBDO has strengthened its strategic firepower by adding Nathalie Moolenschot as head of customer experience strategy.
Moolenschot joins a growing tribe of CX specialists as the agency buffers its capability to service the rapidly changing needs of their client base.
An accomplished loyalty and marketing leader, Moolenschot has been in the industry for over 20 years working on the client side at Westpac, Bank of New Zealand, Air New Zealand, ASB and The Warehouse Group.
A regular on the speaking circuit and course director for industry customer experience training programs, Moolenschot will be focused on parthering with Colenso’s key clients on its customer strategy and loyalty initiatives and is charged with leading the customer experience capability across the agency.
Says Moolenschot: “Brands today are built on the sum of all customer experiences and the combination of customer insights, customer connection points and creativity is a proven driver of growth. Colenso BBDO has built meaningful brands across NZ and the globe for over 50 years and I can’t wait to get started with the team and our clients.”
Says Edwin Rozells, head of transformation at Colenso BBDO: “We’ve made a number of great hires in the last 18 months to strengthen our digital, direct and customer experience capabilities and couldn’t be more pleased to have Nathalie on board.”