After a heated competition, global advertising icon Sir John Hegarty has announced the winner of the Stuff Paper Planes competition to agency Rainger & Rolfe for its work on an ad entitled “Seriously Spicy” for Texas Chicken.
The ad is all about finding a memorable way to dial up Texas Chicken’s spicy credentials which, as any fan of the restaurant chain will tell you, aren’t to be messed with. The entry utilises and subverts the newspaper medium in a disruptive and imaginative way to deliver that message – an approach that obviously resonated with the star judge.
Says Chris Long, CD, Rainger & Rolfe: “You can’t argue with Sir John Hegarty so we’ll take it. We’re stoked, it’s an awesome result. Really happy for the Texas Chicken client in particular. And finally lots of kudos to the other creatives involved in the entry.”
Says Simon McKechnie, account director, Rainger & Rolfe: “It’s an amazing opportunity for our client to build their brand in a highly competitive market, as well as expand who we’re talking to.”