Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Tomek Bujok, creative director at 180heartbeats + Jung von Matt, Warsaw.
This week has probably seen some of the greatest ads of the year. It began with a Super Bowl evening and finished with an Oscar night. This week’s winners showed that great ideas not only outsmart the competition and surprise us by playing with a context, but above all, they push the boundaries in their own categories.
Winner: Jeep ‘Groundhog Day‘. The indisputable winner. An ad that makes history and will long be remembered. A Chicago-based creative shop cleverly noted that the date of the game coincided this year with… a Groundhog Day. For the first time in 54 years. That calls for a miracle. And so it happened. The agency managed to play well on the nostalgia and recreated scenes from a famous movie with a twist. Bill Murray, who himself exemplifies Jeep’s values agreed to star in a commercial for the first time. Even though he pledges it’s also the last time, we hope otherwise. READ ON…