Asia Pacific Tambuli Awards open for entries and names jurors for 2020 Overall Executive Jury led by Mark Tutssel
The Asia Pacific Tambuli Awards has announced the list of jurors for the 2020 Overall Executive Jury led by Mark Tutssel, Immediate Past Global Executive Chairman, Leo Burnett Worldwide. The show that honors creative and effective brands with purpose is now open for entries – deadline March 31, 2020.
The pioneer award show globally that honors creative and effective brands with purpose, the APAC Tambuli Awards celebrates brands that show the seamless integration of creativity + purpose + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.
The members of the 2020 overall executive jury include a mixture of top creative talent and respected senior marketers and agency management:
Mark Tutssel, Immediate Past Global Executive Chairman, Leo Burnett (pictured above)
Malcolm Poynton, Global Chief Creative Officer, Cheil Worldwide (pictured below left)
Leigh Terry, Chief Executive Officer, Asia Pacific, IPG Mediabrands
Merlee Jayme, Chairmom & Chief Creative Officer, Dentsu JaymeSyfu (pictured below middle)
Winn Everhart, President & General Manager, Coca Cola Philippines
Robina Gokongwei-Pe, President & Chief Executive Officer, Robinson’s Retail
David Guerrero, Creative Chairman, BBDO Guerrero (pictured below lright)
Ricardo P. Isla, Philippines AirAsia, Inc., Chief Executive Officer
Raghu Krishnan, President & Managing Director, One Johnson & Johnson Philippines
Tripti Lochan, Co-Chief Executive Officer Asia, VMLY&R
Alex Lubar, President Asia Pacific, McCann Worldgroup
Kais Marzouki, Chairman & Chief Executive Officer, Nestle Philippines
Arvind Sachdev, President & General Manager, Colgate-Palmolive Philippines
Anthony Thomas, President & Chief Executive Officer, GCash/Mynt
Margot Torres, General Manager, McDonald’s Philippines
Evaluating entries at the APAC Tambuli awards happens at two levels: the executive juries for creative, media & digital, and humanity & culture categories evaluate entries and determine the bronze, silver, and gold winners. All gold winners are then evaluated by the Overall Executive jury to determine which among them deserve to be elevated to grand prix. From among the grand prix, the platinum winner is chosen.
Kais Marzouki, Chairman & CEO of Nestle Philippines (pictured below right) believes that “In times of turbulence and uncertainty, the Tambuli Awards serve as a compass to exemplify both brand serving creativity and higher level meaning communicated with impact. That is why I feel privileged to be part of such an institution.”
Coca Cola Philippines President & General Manager, Winn Everhart (pictured below middle) commented, “the Tambuli Awards is a very prestigious award and well ahead of its time with regard to how brands and business are required to operate in today’s world. While the awards acknowledge businesses and creativity, it must also make a difference in the communities and spaces where they operate. Cheers to an award that values not only creativity but also making a difference!”
Robina Gokongwei-Pe, President & Chief Executive Officer, Robinson’s Retail explained, “it takes a good deal of creativity for brands to find resonance with people, especially in this age where consumers value authenticity within brand campaigns and their positive impact to society. Beyond products themselves, we now know that people want to genuinely feel that they are part of a brand’s social narrative and what their products represent. I am honored to be part of the APAC Tambuli Awards because it celebrates this creativity. I’m excited to see how marketing is changing the way we tell stories and communicate relevant initiatives. Congratulations to the University of Asia and the Pacific and the Tambuli Committee for organizing this awards event!”
Margot Torres, General Manager, McDonald’s Philippines (pictured below left) also believes that, “Most consumers worldwide, especially millennials and Gen Z, expect brands to contribute to their well-being and quality of life today and in the future. Brands with a clearly defined purpose can truly make an impact during these uncertain times and create meaningful change. It is important that brands which successfully marry their brand purpose with creativity and effectiveness are celebrated, and Tambuli is one of the few awards that have done this well over the past decade.”
On the other hand, Raghu Krishnan, President & Managing Director, One Johnson & Johnson Philippines opines, “I am absolutely thrilled to be part of the APAC Tambuli Awards this year. The pace of change sweeping the marketing world is challenging and exciting at the same time. Brands that stay rooted to their purpose, yet deliver an agile, creative and simple storytelling narrative continue to flourish. I especially love the fact that this award celebrates not just creativity, but also effectiveness and brand purpose. “
The APAC Tambuli Awards is not an award on charity, advocacy, pro bono, or CSR advertising, even if those campaigns are welcome and encouraged to enter. The award, however, focuses on mainstream brand campaigns that celebrate humanity, inspire purpose, and deliver results.