BBDO launches app that lets staff brand their homes as official agency offices
As employees worldwide struggle with the new reality—and often the loneliness—of working from home, BBDO has come up with a clever and fun way to boost morale and instill a sense of solidarity among its thousands of employees, wherever they happen to be working.
A microsite went live today at BBDOYOURHOME.COM. Agency employees who visit the site can enter their home address, and it will spit out a logo designating that address as an “official” BBDO office.
Staffers can then add the logo to their email signatures.
“Obviously you’re not launching a new BBDO—but you are making BBDO stronger than ever, from wherever you are,” the site says. “We know these are difficult times, and working from home can be a challenge. (Heck, even buying toilet paper seems daunting these days.) But if we all work together, we’ll get through this. With equal parts smart thinking, hard work, and humor, plus a decent WiFi connection, we can boost each other. Help our clients. And come out stronger on the other side. Thank you for making your home a little part of BBDO.”
