New Zealand has always been a nation of 2 degrees of separation. Kiwis care for each other and their communities and 2degrees wants to help everyone stay as connected as they can be. Over the coming weeks 2degrees is going to be using their technology and media to bring friends, families, communities and businesses together with its new #togetherwecam platform via TBWA New Zealand.
TBWA NZ has launched a video encouraging Kiwis to stay connected. A powerful way to reach out while staying home, is to simply turn on your camera for some face-to-face time. So if you have anything you want to say, do, sing, make, play or mime, that might help NZ out, 2degrees wants you to share it.
Says Shane Bradnick, “This isn’t just an ad – it’s a platform that lets 2degrees react in real time to the situation we’re all going through. It was all filmed from Pax’s living room and remotely directed by the TBWA creative team. We realised video comms were the new normal and wanted to make sure everyone is connected and staying together.
“We took our voice over artist Pax and used him as the face for this ongoing conversation with New Zealand. Pax will interview, call in and keep in contact with Kiwis all over the country. We’ve also created a webpage that helps people set up their video comms. Today the team is recording the next series of ads, so watch this space.”
If you need info or tips on how to get connected with face to face chatting, visit the #togetherwecam hub, then share how you’re feeling, how you’re making WFH work, your funny moments or just reach out for a chat on their FB or IG – or tag #togetherwecam.
#togetherwecam will be on TV, social, PR, radio and OOH.