Colenso BBDO makes the cut at shortlist stage of WARC Awards 2020 – Effective Innovation category
Colenso BBDO is the only Kiwi finalist in the Effective Innovation shortlist for the WARC Awards, a global search for next-generation marketing effectiveness.
The agency has been shortlisted for Pedigree ‘SelfieSTIX’.
20 campaigns have been shortlisted in the Effective Innovation category, which recognises innovative thinking that has transformed a business to deliver tangible results.
Spanning a wide range of brands and markets, the shortlist has been selected by a panel of industry experts chaired by Jane Wakely, lead chief marketing officer, Mars & Mars Pet Nutrition.
The shortlisted entries are:
Omtanke – Rethinking Volvo · Volvo Cars Australia · Volvo Cars · whiteGREY, Mindshare · Australia
Hungry Puffs · Foodbank WA · Foodbank Australia · The Brand Agency · Australia
SelfieSTIX · Pedigree · Mars · Colenso BBDO · New Zealand
Ok Nestlé! Tell me more about food · Nestlé · McCann Worldgroup · India
#FFAB60 – Searching for the special colour of Seville · Tanqueray · Diageo · PS21 · Spain
Crash Test Drive · Ford Ranger Malaysia · Ford Ranger · ensemble worldwide, Initiative · Malaysia
Taking TV to the Next Level · Jumanji, The Next Level · Sony Pictures · Manning Gottlieb OMD · United Kingdom
Memotraits · RAKBANK · PixelPlus Media · United Arab Emirates
Blood Unity · Donner Sang Compter (DSC) · FP7 McCann Dubai · Lebanon
Every Step Counts · Emirates NBD · FP7 McCann Dubai · United Arab Emirates
How Comfort made laundry fashionable · Comfort · Unilever · Ogilvy Philippines Inc. · Philippines
Colonel KI · KFC · Yum! China · Mindshare China · China
Osteoscan · Voltaren · GSK · MediaCom Russia · Russian Federation
The first interactive financial goal planning session in a chatbot ad · TD Ameritrade · Havas New York · North America
OMO Tag · OMO · Unilever · TBWA\RAAD · Lebanon
25 Days of Christmas · Virgin Media · Virgin · RAPP · United Kingdom
Vist Xbox – the Birth of Gaming Tourism · Xbox · Microsoft · McCann London · United Kingdom
Battle for Fun · M&M’s · Mars Wrigley Confectionery · BBDO China · China
The Makeover of the Four Immortals · Master Kong Express Noodle · Master Kong · BBDO China · China
2019 Brand Strategy · Tmall · Alibaba · BBDO China · China
The shortlisted papers in the Effective Innovation category can be viewed here.
The shortlists for the Effective Content Strategy, Effective Social Strategy and Effective Use of Brand Purpose categories will be announced shortly.
The WARC Awards are currently being judged by international senior figures from both brands and agencies.
More information on the WARC Awards is available here.