#STAYHOMEFORIT releases call-out for businesses, brands, musicians and artists to tease what awaits on the other side of COVID-19 in new campaign via Clemenger BBDO Wellington
With New Zealanders currently in the midst of mandatory self-isolation, Unite against COVID-19 is calling on industry and creators to help inspire young New Zealanders to stay committed to sticking it out at home in a campaign via Clemenger BBDO Wellington.
#STAYHOMEFORIT calls on businesses, brands, musicians and artists to tease what awaits on the other side of self-isolation to their social followings, with the promise of bringing them back or releasing them once self-isolation lifts – from the products people can’t wait to get their hands on again, to unreleased products, songs or other creations. Challenging their audience to commit to staying home for them – because the sooner they help stop the spread, the sooner self-isolation ends, the sooner the creations will be released and enjoyed.
The creations can be old favourites, new items already in the pipeline which may have been delayed due to COVID-19, or could be completely new creations devloped during self-isolation.
Connecting businesses with consumers, and artists with fans, #STAYHOMEFORIT offers an optimistic view of what awaits on the other side of self-isolation – and gives fans and consumers a simple way to show their continued support of brands and artists.
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