Best Ad of the Day: ‘Meatballs at Home’ by IKEA UK

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Best Ad of the Day: ‘Meatballs at Home’ by IKEA UK

With many creatives in the world self isolating, Campaign Brief introduces a daily dose of inspiration – Best Ad of the Day –  chosen from the many submissions to our global creative site, Bestads.


IKEA stores are closed across the UK at the moment but the furniture retailer is concerned that their customers in lockdown are missing one of their most popular items – their Swedish Meatballs.

So for those customers in withdrawal IKEA UK has published the recipe so these meatballs can be recreated at home “to help make everyone’s lives that little bit easier and more enjoyable”. The design follows the style of IKEA’s iconic flatpack assembly instructions.


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