Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Gabriela Lungu, global creative director at Geometry in the U.K.
Winner: Porta ‘#stayathomebabies‘. If someone had told me yesterday that one could successfully link the lockdown to a hard selling, 100% commercial campaign, using a very humorous tone of voice, I would have said ‘I don’t think so’. This doesn’t seem the time for commercial campaigns, but for brand citizenship and corporate social involvement, and humour can feel very out-of-touch and inconsiderate. And then today I see this ad. Well done. Continue reading on Bestadsontv.com…