Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Eugene Cheong, former regional chief creative officer at Ogilvy Asia.
Winner: Ad Council, Whatever Gets You Talking. First, a confession: I stopped following popular music years ago. That said, I think poetry framed by music is the most powerful idea-delivery system ever invented. (Small wonder that singer-songwriters from King David to the Beatles to Billie Eilish are the legends they are.) How do you enlist youngsters to be each other’s therapists? You teach them, of course. Not in the finger-wagging way of a schoolmaster, but with a hipster tone and a way-cool manner that the kids dig. Continue reading on Bestadsontv.com…