Adhesive, an independent and award-winning PR agency, has been tasked with driving Hootsuite’s communications initiatives across B2B, corporate and CSR in the region, while also shaping regional and global Hootsuite external events.
The agency will be a key above-the-line partner of Hootsuite, working directly with local executives, regional enterprise marketing and global communications teams.
Says Anna Koleth, head of marketing – Australia and New Zealand, Hootsuite: “Adhesive was the clear choice for our business, due to their strategically creative and integrated approach to communications, the team’s specialist expertise and skillset, passion for success and drive to deliver real commercial outcomes. We are incredibly pleased to be working with the Adhesive team, who are already delivering on our expectations and objectives, and are excited for our future activities in-market.”
Says Mike Maurice, founder of Adhesive: “Hootsuite is an innovative company that solves their customers’ challenges through technology-led solutions. We are incredibly excited to have already started driving Hootsuite’s integrated communications objectives in Australia and New Zealand, with our appointment an exciting next step in the growth of our B2B and Corporate Communications division.”
Adhesive’s other clients include; The ICONIC, Sony Electronics Australia, Dyson, Delonghi Group Australia, Allianz Worldwide Partners New Zealand, Singapore Tourism Board, Jansz Tasmania and ThreatQuotient.