AMI launched a new campaign via Colenso BBDO that celebrates the kindness Kiwis have shown during COVID-19 – in their local communities, to the neighbours next door, on the roads and to small business owners. This renewed emphasis on kindness is a part of Kiwi culture AMI wants New Zealanders to continue.
Created via a nationwide call out to DOPs and photographers across the country, the film was directed by Zia Mandviwalla from FINCH and features moments from inside real people’s bubbles all over the country.
Says Jessica Bunker, marketing manager at AMI: “This evolution of the brand sees AMI return to its more authentic self, where we celebrate what makes New Zealand unique and what makes this country a place we’re all proud to call home.”
Says Maria Devereux, executive creative director at Colenso BBDO: “I think we’ve all become more aware of those around us recently – neighbours, family and strangers. Keeping this culture of looking out for each other going will make New Zealand safer for everyone.”
The TVC is supported by OOH, radio and digital.
Client: AMI Insurance
Client: Jessica Bunker, AMI Marketing Manager
Client: Melanie O’Leary, AMI Senior Segment Marketer
Client: Meika Etherdige, AMI Marketing Co-ordinator
Client: Renee Milkop-Kerr, Executive Manager Customer & Marketing
Agency: Colenso BBDO
Production Company: FINCH
Director: Zia Mandivalla
MD / Executive Producer – Corey Esse
Executive Producer – Jimena Murray
Editor – Luke Haigh
Post Production – Atticus
Colourist – Pete Ritchie
Online Editor – Stu Bedford
Music Composition – Squeak E Clean Studios
Sound – Franklin Rd
Head of Sound Design – Shane Taipari