The Work 2020 Contenders: Alt.vfx

| | No Comments

With Cannes Lions and LIA postponed until 2021, Campaign Brief is still out to recognise and showcase the great work that is being produced in the region. So we are introducing The Work 2020 Contenders.


AA Insurance: Dinosaur Vs Unicorn
Creative Agency: DDB New Zealand
Production Company: Good Oil
Post Production Company: Alt.vfx
In a mystical clash of fantasy and reality, DDB New Zealand teamed up with AA Insurance, Good Oil and Alt.vfx to create a campaign that moved away from feeding the insurance fear. The debut spot – which picked up Gold and Silver at the AXIS Awards in New Zealand – follows a juvenile T-rex as she stalks her otherworldly unicorn prey around a family home. Bumping and bashing about, the playful chase narrowly misses precious objects. Towards the end of the spot, the two characters reveal their true identity… a father and daughter living out a fantasy, embodying the idea of Living a Little Freer thanks to AA Insurance.

VIEW THE VFX BREAKDOWN


Bank of Melbourne: If You Have The Will
Creative Agency: Saatchi & Saatchi Melbourne
Production Company: Good Oil
Post Production Company: Alt.vfx
A Gold and Silver winner at the New York Festivals Advertising Awards, the campaign launched with a rags to riches story of a sassy penguin from St. Kilda who has the will to go her own way and take on the city. She enters the city, and with the help of the bank, launches her own business, first teaching swimming and then selling branded swimwear, as well as integrating into the local community.

VIEW THE VFX BREAKDOWN


Toyota Highlander: Heroes
Creative Agency: Saatchi & Saatchi LA
Production Company: Ruffian
Post Production Company: Alt.vfx
From aliens and adventure to wild west outlaws, Toyota brought the adventure to this year’s Big Game to spotlight the all-new 2020 Toyota Highlander, with the help of VFX by Alt. In the spot, titled “Heroes”, actress Cobie Smulders is behind the wheel of the powerful SUV in the role of action hero and mother, as she rescues a cast of characters in familiar movie moments. The spot was created by Toyota’s agency of record, Saatchi & Saatchi, with production company Ruffian.


Optus: 5G Explained by 5Game characters
Creative Agency: Bear Meets Eagle on Fire
Production Company: Revolver/Will O’Rourke
Post Production Company: Alt.vfx
With agency Bear Meets Eagle on Fire and director Andreas Nilsson of Revolver, our artists brought these game characters to life in this amusing mash up of gaming and classic sit coms!

VIEW THE VFX BREAKDOWN


Taco Bell: xBox
Creative Agency: Deutsch
Production Company: RSA
Post Production Company: Alt.vfx
From the US, a tie in with food giant Taco Bell and entertainment console Xbox One – where a winning ticket brings back memories for one battle-weary diner.


CommBank: Commbank Protectors
Creative Agency: M&C Saatchi Sydney
Production Company: Collider
Post Production Company: Alt.vfx
To bring the work of CommBank’s security teams to life, M&C Saatchi, alongside Collider director Daniel Askill and Alt.vfx, built a microchip city where rogue fraudsters are taken down in-between giant processors and glowing data streams.

VIEW THE VFX BREAKDOWN


Schweppes: Schweppervenscence
Creative Agency: TBWAMelbourne
Production Company: Good Oil
Post Production Company: Alt.vfx
TBWAMelbourne worked with director JH Beetge, Good Oil and Alt.vfx to bring the story to life through a dramatic TVC, which takes the viewer on a magical journey. From mass swarms encapsulating an endless landscape, to intricate up-close moments, the bubbles interact with the world around them, influenced by different elements right up until the cap is released, triggering Schweppervescence.

VIEW THE VFX BREAKDOWN

 

The entry deadline for Campaign Brief’s The Work 2020 has now closed. Entries are FREE with only an acceptance fee charged for those that make the cut.