Subaru has brought its e-Boxer Hybrids to the market and launched its latest campaign via BC&F Denstu, presenting the vehicles as 100% all Subaru.
The new e-Boxer Hybrid XV and Forester models offer all the driving capability you’d expect from Subaru’s All Wheel Drive with reduced emissions by up to 19%.
Says Daile Stephens, national marketing manager, Subaru of New Zealand: “Subaru didn’t want to bring a hybrid to market until we could make it all Subaru. The e-Boxer Hybrid engine doesn’t compromise on capability so our customers can do what they’ve always loved doing in their Subarus: getting out and making the most of this awesome country. Now they can just tread that little bit lighter out there.”
BC&F Dentsu present the vehicles right where we’ve expected Subarus to be – in a range of challenging conditions and the campaign is running across TV, out-of-home, digital display and in press.
The key message – ‘Keep New Zealand beautiful, then go see it’ – is more relevant than ever as New Zealanders embrace domestic tourism and travel for the foreseeable future.
Says Murray Streets, managing director, BC&F Dentsu: “The Subaru brand has been built consistently by a focus on its All-Wheel Drive capability. Our e-Boxer Hybrid campaign continues to reinforce this. It’s designed to appeal to hybrid buyers who want their vehicles be just as capable of handling demanding conditions.”
Creative & Media: BC&F Dentsu
Production: Dentsu Prod