Google Australia has launched a new campaign via Colenso BBDO, to highlight the resilience and strength of Aussies through COVID-19 — and the many ways Google is there to help them.
From help with keeping the kids entertained to how to avoid crowds, from how to better support local business to keeping workers and students connected remotely, Google has been adapting its products to help Aussies and their changing needs.
The campaign has been developed with agency Colenso BBDO, who was recently appointed to the Google roster, and draws on research about the types of help Aussies are looking for through COVID-19.
Using this research, Google and Colenso BBDO identified a gap between the types of help people wanted and awareness of Google products that could readily assist them. From these insights, an adaptable campaign platform was created that could respond quickly to changes in consumer needs.
The ads are running until July on social and digital properties including YouTube, Twitter, Facebook and Instagram – and will highlight practical examples of how Google can help Aussies live and work more effectively and joyfully.
Says Zoe Hayes, head of consumer software marketing, Google: “Aussies are a resilient bunch – but we all need a little help from time to time. This campaign has been designed to educate and inspire Aussies with the incredibly broad range of products Google offers and help them navigate this chapter.”
Says Scott Coldham, managing director at Colenso BBDO: “You dream of having the opportunity to work with the world’s most influential brands – so we’re pinching ourselves. The team is amazing, the energy is palpable and the ambition to do incredible work together couldn’t be clearer. We are very excited to launch this first body of work together.”
Company: Google Australia
Client: Aisling Finch, Director of Marketing
Client: Zoe Hayes, Head of B2C Marketing, Apps & Platforms
Client: Maura Halpin, Product Marketing Manager
Client: Nicholas Hirst, Associate Product Marketing Manager
Client: Zara Mullan, Consumer Insights
Client: Rob Maddison, APAC Digital Media Lead
Client: Natalie Mazin, Media Lab Agency Partner
Client: Victoria Etheridge, APAC Digital Media Manager
Creative Agency: Colenso BBDO
Production Company: Bunker, Nylon
Media Agencies: PHD & Essence
Any other partners: Sith Chanh, editor