Emerson’s and DDB New Zealand are today launching the country’s first major activation campaign since March – Tiny Pub.
With a timely focus on Emerson’s founding ethos; allowing quality time to connect over a cold brew – the pint-sized pub will give Kiwis nationwide the opportunity to enjoy an uninterrupted one-on-one with an old mate.
Equipped to host a party of two and complete with a tiny dartboard, tiny piano, one bartender and a one item menu, Tiny Pub is one of the smallest pubs in New Zealand’s history.
Says Dave Pearce, general manager, Craft-Lion: “Kiwis have realised just how much they’ve missed the simple pleasure of catching up with a friend for a beer. We have been craving the joy of uninterrupted face-to-face conversation, it’s uncomplicated and it builds an unhurried environment to properly enjoy a pint of Emerson’s – we wanted to capture that familiar feeling for Kiwis, through Tiny Pub.”
Pearce says the Tiny Pub has everything you need to enjoy the perfect beer – and nothing more.
Tiny Pub will be hitting the road on June 25 travelling to 9 sites nationwide between Auckland and Dunedin offering bookable 27 minute slots – the perfect amount of time to fully appreciate an Emerson’s pint.
Says Gary Steele, executive creative director, DDB New Zealand: “Kiwis are reconnecting with a deeper appreciation for social activities that may have been taken for granted in a pre-lockdown world. Emerson’s is not for drinking on your own, it’s there as a rewarding excuse to catch up with mates – the Tiny Pub campaign invites New Zealanders to simply take some time out to practice the art of genuine human connection.”
The nationwide tour will be supported by a 2:30” film showcasing two long lost mates reconnecting with an overdue pint at the pub, there will also be 30”, 15” 6” cutdowns, OOH, social media and PR.
Tiny Pub bookings are essential, to reserve a spot visit www.tinypub.co.nz. This venue offers access to those aged 18 and over.
General Manager Craft: Dave Pearce
Insight’s and Innovation Director: Scott Wright
Brand Manager – Craft Beer: Alison Futcher
Sales and Marketing Manager – Emerson’s: Greg Menzies
Agency credits: DDB Group New Zealand
Regional Chief Creative Officer, Australia & New Zealand: Damon Stapleton
Executive Creative Director: Gary Steele
Creative Director: Rory McKechnie
Art Director: Zac Lancaster
Group Account Director: Jennifer Travers
Senior Account Manager: Michael Doolan
Business Co-Ordinator: Maddie Page
Planning Director: Lucinda Sherborne
Senior Planner: Jack Murphy
Agency Producer: Amanda Summersby
Head of Design: Jason Vertongen
Digital Designer: Ashley Cook, Matthew Jones
Head of Technology: Simon Betton
Front End Developer: Paul Hutcheon
Editor: Mike McMillian
Head of Digital Delivery: Johannes Gertz
Illustrator: Blair Sayer
PR: Mango Communications
Experiential Director: Brianna Elder
Senior Experiential Producer: Sonja Motus
PR Account Director: Patricia Grieg
PR Senior Account Executive: Hannah Pearce
Production Company: Revolver/Will O’Rourke
Directors: The Glue Society NZ
Artist/Director: Pete Baker
Managing Director/EP: Michael Ritchie
EP: Pip Smart
EP/Producer: Jasmin Helliar
Producer (Aust): Isabella Vitelli
Producer (NZ): Kate Moses
Production Designer: Bruce Everard
Construction: Unique Creative
DOP (Film): Rob Marsh
Editing & Post Production: The Glue Society Studios
Music and Sound: Otis Studios
Additional Content Company: Reel Factory
Photography: Troy Goodall