Independent Britomart agency Hello appoints Ngaio McCreadie to the role of general manager

Ngaio McCreadie (nee Pardon) has been appointed general manager of Hello, the independent creative agency based in Britomart.

“We’ve known each other for twenty years and we’re thrilled to bring her on board to helm our next phase of growth,” says James Polhill, Managing Director, Hello. “I’ve admired Ngaio from afar and followed her career with interest as she’s championed and developed world-class creative thinking across the globe.”

McCreadie joins the agency after a decade abroad, recently returning from Australia, after successfully launching global offices for 72andSunny in Sydney and Singapore, as part of the executive team.

“I’m loving being home and delighted to join Hello as they embark on their fourth year of business” says McCreadie. “I’ve always looked for roles that provide opportunity to both lead and work side-by-side with smart, nice people who have a shared creative ambition. I’m excited to help build a business where creative, performance and talent are at the heart of the company.”

Her career started at Publicis Mojo on Coca Cola, before climbing the ranks at Colenso BBDO, where she led highly awarded work for Fonterra and Yellow Pages, including the internationally acclaimed Yellow Treehouse. She moved to Singapore in 2008, before being lured to BBH London in 2010, where she was the youngest member of staff invited to sit on the board as partner. During her tenure she led the world’s biggest brands from Lynx to Johnnie Walker, ASOS, to The Guardian, delivering the iconic Three Little Pigs campaign.

“We’ve rolled over our largest second quarter despite the challenges of COVID-19“ says Polhill. “The agency has ambitious targets for the remainder of the year, large brand campaigns in the pipeline and a shift in focus to building a stronger creative product, underpinned by strategic capability, built around our clients biggest challenges and needs. Ngaio will focus on agency culture, the creative output and day-to-day management.”

McCreadie joins the senior team of fourteen.