My Most Immortal Ad: Sir John Hegarty + Mick Mahoney on Johnnie Walker’s 2009 One-Shot Masterpiece

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The Immortal Awards entry system is well and truly open and, in the run up to the entry deadline, each of this year’s jurors have been selecting the ads or campaigns that are most immortal to them, revealing the reasons why it’s stayed with them until this day.


Having taken trips back to both the ’80s, to explore The Guardian’s Points of View, and the ’90s, to revisit Guinness ‘Surfer‘, this time we’re only heading as far back as 2009, to delve into the story behind Johnnie Walker’s epic brand story ‘The Man Who Walked Around the World’.

Selected by Immortal Awards 2020 juror Bruno Bertelli, who described it as “beautifully staged and shot, beautifully written and beautifully acted piece of work”, the piece spans six minutes and features an ‘Oscar-worthy’ performance from Robert Carlyle.

Joining Bruno to explain how and why the piece came to be is heavyweight creative duo in BBH founder Sir John Hegarty and Mick Mahoney, currently a founding partner of Harbour but at the time was BBH’s creative director on the film.

The trio join Paul Monan to talk about filmic inspiration, a masterful monologue and the beauty of no brief…

The Immortal Awards entry system is now open. Every member of Little Black Book is entitled to up to five entries, depending on their membership tier. This year, Bronze members receive two entries, whilst Silver and Gold members get five entries. The full list of rules, including eligibility dates, can be found here.

If you’d like to enter the Immortal Awards but you’re not yet a member of LBB, contact Lynchy here:

LBB member agencies In Australasia
AnalogFolk, AZK Media, Bashful, Bear Meets Eagle on Fire, BMF, BWM Dentsu Melbourne, BWM Dentsu Sydney, Catfish, CHE Proximity, Clemenger BBDO Sydney, Clemenger BBDO Melbourne, Clemenger BBDO Wellington, Colenso BBDO Auckland, The Communications Council, The Core Agency, Cox Inall Change, DDB Melbourne, DDB Sydney, Deloitte Digital Melbourne, Edge, Emotive, Enigma, FCB New Zealand, Fenton Stephens, The Hallway, Hardhat, h-Commerce, Host/Havas, Ikon, Innocean, Leo Burnett Melbourne, Leo Burnett Sydney, Magnum Opus Partners, M&C Saatchi, McCann Melbourne, McCann Sydney, The Monkeys Sydney, MusicBrief, Ogilvy Sydney, Paper Moose, Redengine SCC, R/GA APAC, The Royals, Rumbletown, Saatchi & Saatchi Sydney, Saatchi & Saatchi New Zealand, SDWM, 72andSunny, Showpony, Special Group Auckland, Special Group Sydney, Spinach, 303 MullenLowe Sydney, Thinkerbell, Town Square, TBWA Sydney, TBWA New Zealand, VCCP Sydney, The Works, Wunderman Thompson Sydney.

LBB member production companies In Australasia
AIRBAG, Alt.VFX, ARC EDIT, Clockwork Films, Collider, Curious, Cutting Edge, The Editors, Exit Films, Filmgraphics, Fin Design + Effects, Final Sound, FINCH, Flying Fish, Good Oil, Heckler, Jumbla, Passion Pictures, Photoplay, Plaza Films, The Producers, Revolver/Will O’Rourke, Rumble Studios, Scoundrel, Sedona Productions, Sweetshop, Taxi, //Thirteen & Co, Uncanny Valley, Velvet, Winifred.