New Zealand creative ad-tech agency, We Are Frank has announced the addition of a new agency lead to its growing team. Ebony Kitching joins as agency sales manager, in order to further strengthen the advertising arm of the business.
As a digital specialist, Kitching brings with her both agency and sales experience. She joins the team to service client relationships, plan and develop digital solutions for brands alongside agency teams, and identify new opportunities for the business to develop in order to best respond to client briefs.
Says Kitching: “It was important for me to work for a local company, especially given the current climate and I’m excited to be joining We Are Frank. They have a strong reputation for creatively-led campaigns and their innovative mobile-first approach is unique and offers market differentiation.”
Kitching says she appreciates the values We Are Frank instills in their team, to the benefit of their clients: “We’re encouraged to be nimble in our approach and to always ensure the needs of clients are top of mind. We Are Frank definitely doesn’t take a cookie cutter approach, instead we deliver bespoke solutions for every brief. Being locally owned and independent strips away any barriers that can stall that flexibility.
“Overall I see my new role as an amazing opportunity to work within an innovative team, in an enabling environment where everyone can do their best work.”
CEO Ben Searancke says this latest hire represents an exciting time as his company extends to meet the needs of clients: “Our advertising arm of the business remains strong and a key pillar within our technology offering. We were looking for an account manager with strong advertising agency experience to confidently take our products to market.
“In an ever changing digital media landscape it’s really important to us to keep ahead of the curve by offering relevant and innovative products and services to our agency partners. Bringing on board Ebony, who has a strong background in these areas, will ensure we are fortifying new and existing agency and advertiser relationships.”