Bestads Six of the Best Reviewed by Jason Romeyko, Worldwide ECD, Serviceplan Group

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Jason Romeyko, worldwide chief creative officer at Serviceplan Group.

With jury rooms shut for months, I cannot express the happiness I felt reviewing work for this week’s BestAds. It is interesting to see how different countries are dealing with the culture created in the pandemic.

BEST TV
Winner: Heineken ‘Back To The Bars‘.
Runner-up: KIA Sorrento ‘One of Us‘.

In reviewing this week’s entries, I gravitated to the stuff which made me smile. Heineken pokes fun at our new realities in such a charming way. The script is a product of awkward observations. Nicely directed without ignoring any of the new socially responsible mandatories. I relate to the scene with the guy at the sink remembering to wash his hands for longer. In all of this doom and gloom, this spot gave me a break. It brought me joy. Continue reading on Bestadsontv.com…