Best Ad of the Day: Burger King ‘Late Night Stores’ by DAVID Sao Paulo
With many creatives in the world self isolating, here’s Campaign Brief’s regular dose of inspiration – Best Ad of the Day – chosen from the many submissions to our global creative site, Bestads.
Another month of social distancing has passed in Brazil and the conclusion is that people can’t wait to get back to their regular social lives. Brazilians, like so many people around the world, miss their favorite restaurants, hanging out with family, and especially, having a night out with friends. With that in mind, Burger King decided to remember the most unforgettable moments seen inside its restaurants in their new campaign “Late Night Stores”. The film showcases a collection of unusual images and was produced to communicate BK’s new delivery special offers from midnight to 5 AM, which includes up to 70% off for orders in Brazil. Created by DAVID Sao Paulo, the campaign reveals unusual scenes that happened at Burger King’s restaurants from midnight ’til dawn
Credits
Director: Irmãos Meirelles
MD, Global COO: Sylvia Panico
Global CCO & Partner: Pancho Cassis
Creative VP: Rafael Donato
Chief Creative Officer: Pancho Cassis
Creative Director: Edgard Gianesi
Creative: Fabrício Pretto
Creative: Rogério Chaves
Assoc Creative Director: Fabrício Pretto
Assoc Creative Director: Rogério Chaves
Account: Carolina Vieira, Rafael Giorgino, Juliana Chediac, Martina Adati
Production: Fabiano Beraldo, Fernanda Peixoto, Andressa Cardoso
Planing: Daniela Bombonato, Carolina Silva, Tábata Pimentel
Media: Marcia Mendonça, Mateus Madureira, Felipe Braga, Letícia Defina, Renata Oliveira
Innovation and Techonology: Toni Ferreira, Gustavo Nanes
Social media: Lucas Patrício
Data Intelligence: Mailson Dutra, Ana Veiga
Client Approval: Ariel Grunkraut, Thais Nicolau, Filipe Botton, Natalie Bursztyn, Marilia Santos, Stephanie Pellin, Natalie Ann e Vinícius Simon de Freitas
Team Café Royal: Fabio Meirelles, Alexis Muller, Moa Ramalho, Nanci Bonani e Andreza Oliveira, Alex Missaka
Post Production Company: The End
Team The End: Anita Cintra, Uriel Arakilian
Sound Production: LOUD
Team LOUD: Felipe Vassão / Gustavo Garbato /Maia Feres/Priscila Miranda
