My Most Immortal Ad: Bruno Bertelli

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The Immortal Awards entry system is well and truly open and, in the run up to the entry deadline, each of this year’s jurors have been selecting the ads or campaigns that are most immortal to them, revealing the reasons why it’s stayed with them until this day.


The latest addition to this year’s series comes from Bruno Bertelli, global chief creative office of Publicis Worldwide, who opts for a six minute, Robert Carlyle narrated brand story capture in a single shot…

Johnnie Walker ‘The Man Who Walked Around The World’ (BBH London, 2009)

Says Bertelli: “Long before it was made famous by the likes of Victoria and 1917, the continuous shot was used to great success in Johnnie Walker’s ‘The Man Who Walked Around the World’.

“Conveying the relentless spirit of those who created, arguably, one of the world’s first global brands, it is a beautifully staged and shot, beautifully written and beautifully acted piece of work.

“It actually took 40 takes to get the final – and perfect – one, which as the light fades looks like it was planned all along.”

The Immortal Awards entry system is now open. Every member of Little Black Book is entitled to up to five entries, depending on their membership tier. This year, Bronze members receive two entries, whilst Silver and Gold members get five entries. The full list of rules, including eligibility dates, can be found here.

If you’d like to enter the Immortal Awards but you’re not yet a member of LBB, contact Lynchy here:

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LBB member production companies In Australasia
AIRBAG, Alt.VFX, ARC EDIT, Clockwork Films, Collider, Curious, Cutting Edge, The Editors, Exit Films, Filmgraphics, Fin Design + Effects, Final Sound, FINCH, Flying Fish, Good Oil, Heckler, Jumbla, Passion Pictures, Photoplay, Plaza Films, The Producers, Revolver/Will O’Rourke, Rumble Studios, Scoundrel, Sedona Productions, Sweetshop, Taxi, //Thirteen & Co, Uncanny Valley, Velvet, Winifred.