(Pictured L-R: Amanda Chambers, Celine Giovanni, Posey Wall, Ruth Blair)
Auckland independent agency True has boosted its crew with four new appointments across strategy, client management, content production and creative technology.
Ruth Blair joins as strategy director having spent many years with Clemenger in Melbourne and Colenso in Auckland. Blair has worked on some of the most recognised campaigns of the past decade including; NAB’s transformation to ‘more give, less take’; BNZ’s helping people be good with money via, EmotionScan and NZ Breast Cancer Foundation launch their life-saving Breast Cream.
Posey Wall joins in a client leadership role with over 15 years’ experience in the industry, across a wide variety of clients including some of New Zealand’s most iconic brands and leading companies such as Progressive Enterprises, Sanitarium, Goodman Fielder, Griffin’s, Lotto NZ and Fonterra Brands New Zealand.
Amanda Chambers joins in the newly created head of content position with over 20 years’ experience across the wide gamut of production. Chambers spent seven years helming the ship as executive producer at Kiwi creative shop Assembly, as well as an executive producer role at Oktobor Post Production and VFX, and head of TV at both Saatchi & Saatchi and Ogilvy.
And Celine Giovanni joins as creative technologist having worked and collaborated as a developer, producer and creative across a number of household brands and garnering international gongs for her work.
True CEO, Matt Dickinson, says the agency is delighted to welcome such a breadth and depth of talent from across the industry: “We’re thrilled to have Ruth, Posey, Amanda and Celine on board. Each is a star in their own right and to have them join the agency at a time of growth is cause for much celebration. The past couple of months hasn’t been easy on the industry so it’s great to be able to bolster our offer with such a significant body of talent.”