M&C Saatchi Australia has appointed former Colenso BBDO CSO Emily Taylor as chief strategy officer.
Taylor’s appointment rounds out the agency’s leadership team, and will see her partner with group managing director Russell Hopson and chief creative officer Cam Blackley.
She joins the group with over 19 years of experience gained in consulting, digital and creative agencies. She’s worked with some of the world’s most innovative brands, including Samsung, Xbox, Expedia, Tourism NT, Sweat and most recently Spark in New Zealand. All of which gives rise to Taylor’s uniquely integrated approach to marketing and leadership; in which she combines her brand, connections, CX, data, media, social and PR strategy experience. Her illustrious career has spanned a number of countries and touched almost every industry, with her work recognised by numerous effectiveness awards over the years.
Says Russell Hopson, group managing director, M&C Saatchi Australia: “Emily is the perfect mix of contrasts, she is cerebral, fierce in her convictions, full of empathy, a brilliant generalist and master of many specialisations.”
Says Blackley: “Russell and I have been searching for the perfect Strategic partner with a passion for creativity for quite a while. We weren’t willing to settle for just anyone and I’m personally over the moon Emily is here to complete the puzzle and continue to improve and connect all our creative capabilities.”
Prior to her appointment, the Gruen Transfer panellist held leadership roles at AKQA, VCCP, Moon, BMF, Leo Burnett and most recently as CSO at Colenso BBDO.
Says Taylor of her appointment: “M&C Saatchi has always been a formidable force with enviable clients. I’ve long admired the ambition and entrepreneurial spirit evident in its growth and diversification. I couldn’t be more delighted to join at such a pivotal moment for the business, as part of a new leadership team and as the group mobilises the breadth of talent to deliver truly integrated, world class creative.”