In the run up to the entry deadline for this year’s Immortal Awards, LBB’s jurors have been taking it in turns to select the ads and campaigns that are most immortal to them, revealing the reasons why they’ve stayed with them until this day.
Returning juror and founder of Great Guns, Laura Gregory, gets a rare second bite at the immortal cherry, opting for a ’70s commercial for Southern Airways known as Steerage (although its official title is Orgy).
The ad, a minute-long masterpiece out of the now defunct US shop McDonald & Little, was directed by Joe Sedelmaier, dubbed “the master storyteller of life in the real world of advertising” by Gregory.
Steerage is just one spot in Sedelmaier’s breathtaking body of work, which also includes comic icons like Wendy’s ‘Where’s The Beef’ and ‘Soviet Fashion Show’ and FedEx’s ‘Fast Talking Man’.
Gregory and Sedelmaier joined The Immortal Awards’ Paul Monan to discuss Steerage, casting, comedy and more…
The Immortal Awards entry system is now open. Every member of Little Black Book is entitled to up to five entries, depending on their membership tier. This year, Bronze members receive two entries, whilst Silver and Gold members get five entries. The full list of rules, including eligibility dates, can be found here.
If you’d like to enter the Immortal Awards but you’re not yet a member of LBB, contact Lynchy here: email@example.com.
LBB member agencies In Australasia
Akkomplice Melbourne, AnalogFolk, AZK Media, Bashful, Bear Meets Eagle on Fire, BMF, BWM Dentsu Melbourne, BWM Dentsu Sydney, Catfish, Channel T, CHE Proximity, Clemenger BBDO Sydney, Clemenger BBDO Melbourne, Clemenger BBDO Wellington, Colenso BBDO, The Communications Council, The Core Agency, Cox Inall Change, DDB Melbourne, DDB Sydney, Deloitte Digital Melbourne, Edge, Emotive, Enigma, FCB New Zealand, Federation Auckland, Fenton Stephens, Frank Digital, The Hallway, Hardhat, h-Commerce, Host/Havas, Ikon, Innocean, Isobar, Leo Burnett Melbourne, Leo Burnett Sydney, Magnum Opus Partners, M&C Saatchi, McCann Melbourne, McCann Sydney, The Monkeys Sydney, MusicBrief, Ogilvy Sydney, Orchard, Paper Moose, Reborn, Redengine SCC, R/GA APAC, The Royals, Rumbletown, Saatchi & Saatchi Sydney, Saatchi & Saatchi Melbourne, Saatchi & Saatchi New Zealand, SDWM, 72andSunny, Showpony, Special Group Auckland, Special Group Sydney, Spinach, Taboo, 303 MullenLowe Sydney, Thinkerbell, Town Square, TBWA Sydney, TBWA New Zealand, VCCP Sydney, The Works, Wunderman Thompson Sydney.
LBB member production companies In Australasia
AIRBAG, Alt.VFX, ARC EDIT, Clockwork Films, Collider, Curious, Cutting Edge, Eardrum, The Editors, Exit Films, Filmgraphics, Fin Design + Effects, Final Sound, FINCH, Flying Fish, Good Oil, Heckler, Jumbla, Motion Sickness, Passion Pictures, Photoplay, Plaza Films, The Producers, Revolver/Will O’Rourke, Rumble Studios, Scoundrel, Sedona Productions, Sweetshop, Taxi, //Thirteen & Co, Uncanny Valley, Velvet, Winifred.