Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Andy Jex, chief creative officer at TBWA\London.
Sorry Chorus, any other week you would be a winner. Your “Bad Net” spot with slow internet visualised in the real world is beautifully realised with superb detail and wit. Unfortunately, it doesn’t get to win this week. There are two stonkers ahead of it – The New York Times and Setapp.
In “Life needs Truth” the type brilliantly takes the lead role which is just perfect for a brand that’s a bastion for written journalism. The way the live free jazz together with the sound design somehow allow the viewer to read the poetry of the interloping headlines is genius. Because of the craft it flows amazingly well. The whole thing is balanced to perfection. A truly excellent example of an ad made in lockdown that rather than be restricted by these confines has actually embraced them and delivered something progressive.
Then from the same agency, but tonally a world apart – is Setapp. It’s so refreshing to see work like this again. I’ve been waiting for it’s like for what seems like an age. At long last it’s here. Please, everyone be inspired, let’s have more. That said this lot make it look easy. It really isn’t. The work feels effortless and the off kilter twisted take here is sublime. It’s tightly written, astutely directed, impossible not to love.
But if I had to choose (which I do), it would be Setapp, by the width of a shed snakeskin. Continue reading on LBBOnline…