No-one knows the comings and goings of a street like your local NZ Post courier. So FCB and NZ Post have created a brand spot that tells the tale of a philandering feline getting around multiple homes to maximise her mealtimes.
Whilst making his daily deliveries, our courier discovers Trixie / Maggie / Lulu and her three-timing ways, culminating in a warm, fluffy, purring ending.
This continues NZ Post’s mission to consistently connect at a brand level, drive salience for NZ Post = Courier and building on the great results delivered by the earlier Keeping Ho Ho Hush Hush campaign last Christmas.
NZ Post’s people (particularly our Posties and Couriers) have always played an important role in their communities, now more than ever, this campaign aims to demonstrate that in a charming yet lighthearted way.
Says Sarah Sandoval, general manager – consumer and brand, NZ Post: “NZ Post play an essential role in keeping our communities and NZ connected, particularly as essential workers through COVID-19. We’re often peoples only connection when in lockdown and beyond – our people take this role incredibly seriously and genuinely care about delivering for the communities they work in.”
Says Leisa Wall, executive creative director, FCB New Zealand: “NZ Post are a client who truly understand the power of strong emotional brand storytelling and it’s been wonderful to build on the work we started last Christmas.”
The spot first aired last night and will run until mid-October. This will be followed by the return of Keeping Ho Ho Hush Hush.
Client: NZ Post
Agency: FCB New Zealand
Production Company: Sweetshop
Director: Noah Marshall
Sound: Liquid Studios