NZ Post and a three-timing feline have the local neighbourhood covered in latest spot via FCB NZ
No-one knows the comings and goings of a street like your local NZ Post courier. So FCB and NZ Post have created a brand spot that tells the tale of a philandering feline getting around multiple homes to maximise her mealtimes.
Whilst making his daily deliveries, our courier discovers Trixie / Maggie / Lulu and her three-timing ways, culminating in a warm, fluffy, purring ending.
This continues NZ Post’s mission to consistently connect at a brand level, drive salience for NZ Post = Courier and building on the great results delivered by the earlier Keeping Ho Ho Hush Hush campaign last Christmas.
NZ Post’s people (particularly our Posties and Couriers) have always played an important role in their communities, now more than ever, this campaign aims to demonstrate that in a charming yet lighthearted way.
Says Sarah Sandoval, general manager – consumer and brand, NZ Post: “NZ Post play an essential role in keeping our communities and NZ connected, particularly as essential workers through COVID-19. We’re often peoples only connection when in lockdown and beyond – our people take this role incredibly seriously and genuinely care about delivering for the communities they work in.”
Says Leisa Wall, executive creative director, FCB New Zealand: “NZ Post are a client who truly understand the power of strong emotional brand storytelling and it’s been wonderful to build on the work we started last Christmas.”
The spot first aired last night and will run until mid-October. This will be followed by the return of Keeping Ho Ho Hush Hush.
Client: NZ Post
Agency: FCB New Zealand
Production Company: Sweetshop
Director: Noah Marshall
Sound: Liquid Studios
14 Comments
Cute!
Couldn’t really follow what was going on
Was totally onboard with the whole “one cat, many owners” thing, but then it got a bit confused in the second half. One person took the cat, and everyone else took a kitten each? Is that what’s happening?
The NZ Post guy is entirely unnecessary.
ads were about the product.
Nothing exactly happens here? Pretty boring
I found it really confusing. It’s hard work. Should’ve been simpler. As for the tagline, is this the best execution to bring this to life?
There seems to be quite a bit of overthinking going on here in the comments.
Lovely ad team, made me smile.
Nice.
Been a few days…still think it’s hard work. It desperately wants to be liked (animals are a quick shortcut), but I still think it’s confusing and not much fun.
Unlike the Optus ads which are easy to watch and don’t require much brain power.
It’s a good attempt. I agree with many of the comments that they are working too hard on the story and you get lost.
I can’t work out why anyone would find this confusing?! I just showed my 83 year old half-deaf Dad and he got in straightaway.
1. Post guy realises multiple people are feeding same cat.
2. Cat seems to be getting fatter.
3. Fat cat goes missing.
4. Post guy discovers cat is garage with kittens and shows multiple owners.
Have I and my Dad decoded this ‘complex’ ad right FCB?
I’m with you guys. This could have been great but the story got convoluted and the ending fell flat.
The NZ Vet Council are not happy with the ad as this cat is roaming around and got pregnant as she was not fixed. The cat and kittens I believe were fixed and had innoculations and a micro chip.