Optus launches second instalment of ‘It starts with yes’ via Special Group New Zealand

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Optus has launched the next instalment of its brand campaign via Special Group New Zealand, further exploring the idea of ’It starts with yes’. The new spot, directed by Christopher Riggert via FINCH, is called ‘Chicken Marathon’, explores the fact that the greatest moments in life come from having the commitment, positivity and optimism to say ‘yes’ – no matter where they lead you.


Melissa Hopkins, Optus Head of Marketing said: “Optimism is something many of us are drawing on at the moment, which is why we are thrilled to be continuing the momentum with this campaign. Sharing stories that demonstrate an optimistic mindset is not just about believing things will be great but having the courage and commitment to say ‘yes’ you can make great things happen.”

“Most people’s immediate instinct is to say no to things that seem difficult. Through this campaign, we want to celebrate how we as a country, and Optus as a company are geared towards this mindset. Demonstrating how a really small idea can build into something bigger over time, bringing with it a sense of achievement and pride.”

“Great to have the next example of ‘It starts with yes’ out there in the world. This one was a lot of fun and shows that saying yes can lead to unexpected outcomes,” says Special Group CEO/CCO Tony Bradbourne.

“This platform is just getting started. We believe the second in the series really starts to demonstrates the potential of ‘It starts with yes’. It can be a long and prosperous idea for Optus’’, says Special Group Head of Strategy Rory Gallery.

Agency: Special Group New Zealand
CEO/CCO: Tony Bradbourne
Managing Partner: Michael Redwood
Head of Strategy: Rory Gallery
Group Creative Director: Matt Simpkins
ECD: Lisa Fedyszyn
ECD: Jonathan McMahon
Creative Director: Steve McCabe
Creative Director: Kim Fraser
Production: Sally Lankshear, Emma Cutfield
Group Business Director: Hugo Parcell
Business Director: Nick O’Donnell
Business Manager: Hannah Ross
Strategy Director: Ed Gunn

Production Company: FINCH
Director: Christopher Riggert
Producer: Claire Thompson
Executive Producer: Loren Bradley
Editor: Jack Hutchings
DOP: Jeremy Rouse
Colourist: Ben Eagleton
Post Online: Black Bird VFX
Sound Design: Rumble
Casting: Stevie Ray CGA

Media Agency: UM Sydney

Digital Media Agency: Amobee

Brand Strategy & Design Agency: Re