There is only four days left to enter this year’s Immortal Awards and, in the run up to the September 10th entry deadline, the Immortal Awards jurors have been taking it in turns to select the ads and campaigns that are most immortal to them, revealing the reasons why they’ve stayed with them until this day.
Next up is Claudio Lima, chief creative officer of Brasil and LATAM for Cheil Worldwide Brazil, who opts for a campaign that had universal appeal and a hugely positive impact…
Dove ‘Real Beauty Sketches’ (Ogilvy & Mather, 2013)
Everyone remembers Dove’s Real Beauty Sketches. Every creative wishes they had done that and I’m sure every brand in the world would want to have a piece like that in the air right now.
Something that was directed at women, but spoke to every audience, that had a global appeal and was understood by consumers in all places. It’s a rare thing when that happens, when creativity can be translated and understood to deliver a single brand message to everyone across the world in a meaningful way.
Besides that I know personally the team involved in creating and making Dove Beauty Sketches happen and could see firsthand how an immortal piece of work can have a positive impact in your career and in the agency, generating new opportunities and bringing in the brands and clients that see a piece of work like this and aim to do something as great.
The Immortal Awards entry system is now open. Every member of Little Black Book is entitled to up to five entries, depending on their membership tier. This year, Bronze members receive two entries, whilst Silver and Gold members get five entries. The full list of rules, including eligibility dates, can be found here.
If you’d like to enter the Immortal Awards but you’re not yet a member of LBB, contact Lynchy here: firstname.lastname@example.org.
LBB member agencies In Australasia
Akcelo, Akkomplice Melbourne, AnalogFolk, AZK Media, Bashful, Bear Meets Eagle on Fire, BMF, Bounce Creative, BWM Dentsu Melbourne, BWM Dentsu Sydney, Catfish, Channel T, CHE Proximity, Clemenger BBDO Sydney, Clemenger BBDO Melbourne, Clemenger BBDO Wellington, Colenso BBDO, The Communications Council, The Core Agency, Cox Inall Change, DDB Melbourne, DDB Sydney, Deloitte Digital Melbourne, Edge, Emotive, Enigma, FCB New Zealand, Federation Auckland, Fenton Stephens, Frank Digital, The Hallway, Hardhat, h-Commerce, Host/Havas, Ikon, Innocean, Isobar, Leo Burnett Melbourne, Leo Burnett Sydney, Magnum Opus Partners, M&C Saatchi, McCann Melbourne, McCann Sydney, The Monkeys Sydney, MusicBrief, Ogilvy Sydney, Orchard, Paper Moose, Reborn, Re Sydney, Redengine SCC, R/GA APAC, The Royals, Rumbletown, Saatchi & Saatchi Sydney, Saatchi & Saatchi Melbourne, Saatchi & Saatchi New Zealand, SDWM, 72andSunny, Showpony Adelaide, The Source, Special Group Auckland, Special Group Sydney, Spinach, Taboo, 303 MullenLowe Sydney, Thinkerbell, Town Square, TBWA Sydney, TBWA New Zealand, UnDigital, VCCP Sydney, The Works, Wunderman Thompson Sydney.
LBB member production companies In Australasia
AIRBAG, Alt.VFX, ARC EDIT, Clockwork Films, Collider, Curious, Cutting Edge, Eardrum, The Editors, Exit Films, Filmgraphics, Fin Design + Effects, Final Sound, FINCH, Flying Fish, Good Oil, Heckler, Jumbla, Motion Sickness, Passion Pictures, Photoplay, Plaza Films, The Producers, Revolver/Will O’Rourke, Rumble Studios, Scoundrel, Sedona Productions, Sweetshop, Taxi, //Thirteen & Co, Uncanny Valley, Velvet, Winifred.